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Research papers

The pros and cons of using GPS in outdoor research

This paper describes the survey designed by Eurisko to measure the reach and the frequency of outdoor advertising in 36 Italian towns and their surrounding areas over a 14-day period. Following the explanation of the whole survey process, this paper...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Author: Andrea Mezzasalma
Company: GfK
June 20, 2003
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Citation

Mezzasalma, A. (2003a, June 20). The pros and cons of using GPS in outdoor research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-pros-and-cons-of-using-gps-in-outdoor-research-